There is so much noise in the photography industry. Blogs, Twitter, Facebook, and an array of other
tools allow our voices to be heard more than ever, and wedding photographers are saying a lot. But with
so many options, it is easy to get distracted from what is most important. Capturing lasting photographs and providing clients with a remarkable experience
seem to get pushed to the back burner. This workshop will help you slow down, eliminate mental clutter
and grow the foundation of your vision,
style, and purpose.
What You Will Learn
History of the Wedding Photograph
During this enriching session we will view the images of those that laid the foundation of this wonderful profession. We will observe how the industry has shifted from specialty to commodity over the last century and discuss ways to raise the barrier of entry in our beloved trade.
Shooting Style
By walking the class through his own wedding portfolio, Bryan will discuss which cameras allow him to craft his style and look. He will share the work of photographers who have inspired him most.
Presentation
When presenting photographs, do you put as much emphasis on touch as you do on sight? In this digital age, it's surprising how rare the handling of actual photographs is part of the client experience. Branden will walk through the A Bryan Photo workflow which keeps heirloom-quality prints and albums as the ultimate objective.
Pricing
Our industry is consumed by a desire to book the "High End Bride." Yet this quest often leaves photographers frustrated by their inability to seize this illusive type of client. We hope to shift your focus towards booking intentional and considerate clientele, and put the "High End" myth to rest.
Studio Management
It may be unsexy, but properly handling details and client expectations is vital to thriving in this business. Learn about how to empower our clients, by communicating your style, process, and approach. Our manager, Ashley, will also walk through our contracts and invoicing practices as well as how to resolve conflict with clients.
Guest Topics
Branding
"Branding is in every single aspect of a business and should be experienced at every touchpoint. It has to infiltrate every tiny corner of a business." Craig Johnson of Matchstic will help define what branding means and how it effects every area of your photography business.
Working with a Wedding Designer
Great weddings are often the effect of intentional collaboration. Kelly & Maria of Ritzy Bee will share ways in which photographers can build great working relationships with wedding designers that benefit both parties. They will also offer the do's and don'ts of approaching other vendors for potential work.